Personalisation wins
Find out the name of the person you are writing to, if possible, and think about what problem they might want to solve (their pain points). By presenting yourself, while reflecting on the business needs, you just may come across as their answer.
Do your research
Demonstrate that you are up to date and have done your homework on the company, perhaps citing challenges, impending regulations and recent trends in the sector relevant to the position.
A dazzling opening paragraph
The perfect opening paragraph should contain who you are and why you are so excited to be applying for the role. It’s your opportunity to impress them with your personality and how much you know about their work.
Tick-off the must-haves
Follow the introduction by highlighting what you understand the role to be and how you match the job description must-haves.
Concise and clear
Keep sentences short. Edit and edit again the next day with fresh eyes. Read it aloud and then get a friend to check it.
Finish strong
The closing line is your last chance to underline your interest in the company and how you’d be a great fit for the position. It could be a personalised version of: “I’m excited by the opportunity and look forward to speaking to you about how I can contribute”
Don’t send your CV without one
The cover letter is your chance to write about how committed you are to the role and the company. If its optional in an application or doesn’t ask for one, always provide one anyway.
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