Work Ready:Work Smart, Zoom 6 – A Masterclass in LinkedIn with Kerry Watkins of Social Brighton, March 25th at 10am
LinkedIn is a must-have tool for getting yourself a job – as important as your CV.
So, we’ve asked Kerry Watkins of Social Brighton to take us through what we need to do to get it right!
Whatever the state of your current LinkedIn profile, it’s time to give it refresh, guided by the expert:
Kerry believes that LinkedIn has really come into its own over the past couple of years…
“It’s changed from being a rather lacklustre site for creating a digital version of your CV and has become a really valuable professional networking site. If you treat LinkedIn as you would a real life event or networking session, you’ll make more meaningful connections and see greater impact. Once your profile is optimised and you’re confident with how to search for people and companies, publish content and engage with others, you’ll feel confident in LinkedIn networking. You’ll soon be making that valuable connection that leads to the next great role or project”.
About Kerry Watkins:
Kerry is the founder and MD of Social Brighton, a social media consultancy with an ethos of ‘social media for social good’. Kerry launched Social Brighton in 2010, after a successful career in the hospitality sector.
Social Brighton are a small team of passionate experts with a specialist skill set. They work with organisations who are aligned with one of the UN 17 sustainable development goals, using social media to make a positive impact on the world.
In 2019 they co-launched GROW, an event to promote responsible marketing and Kerry has enjoyed numerous speaking opportunities over the past few years including the BBC, specialist conferences in the UK and international social media summits.
Kerry believes we all have a responsibility to use social media responsibly, for the benefit of others and to set a positive example to the next generation.
Outside of work, Kerry says, “I run a lot, bake even more, and have been learning to sew and make clothes this year. I’m currently making face masks to raise money for CALM. I’m also balancing all of that with being a mum – the best bit”.